6 Austin High-Rise Listing Marketing Tips: How We Capture Condos, Penthouses & Skyline Views
About the Author: Nicole Schnell
High-rise properties are appealing for a reason — well, several reasons, but you get our point. They’re a standard of luxury living that many buyers and renters seek. However, just because they are inherently appealing doesn’t mean you don’t need to properly market them. A strategic approach can mean the difference between sitting on the market and going quickly, or even for a higher price. High-rise listing marketing should be just as luxurious as the property itself.
The Appeal of High-Rise Communities
High-rise properties attract a specific demographic looking for a lifestyle experience and luxury amenities. For example, penthouse units, skyline views, high-floor pools and lounge spaces, luxurious furnishings, and top-of-the-line facilities. These are all important features to focus on in your high-rise listing marketing strategy.
Square Foot Photography is a local Austin expert at capturing these communities at their best. Here are six kinds of images and features we recommend marketing for your listings!
High-Floor Outdoor Spaces
Pools and outdoor lounge areas on high floors are the ultimate luxury experiences. They usually have incredible views and a feeling of “exclusivity” from being high above the ground. This is where everyone wants to hang out on the weekends or relax in the evenings. These images really capture the luxury community aspect of a high-rise property.
Drone Shots
Drone photography has a luxurious feel to match the property’s aesthetic, providing a higher and/or zoomed-out view. It’s best to showcase a high-rise listing against its surroundings, highlighting its location and nearby points of interest. This adds to the property’s appeal by expanding its “included” benefits to areas outside the building itself.
Balcony Views
A balcony with a view adds another level of luxury and exclusivity to a high-rise unit, whether it’s a condo or a penthouse. It’s important to not only show the amazing views, but also the size of the balcony. Prospective owners and tenants want to know how much room there is for outdoor furniture and entertaining. Or, what it’s like to relax in their own private outdoor space.
Twilight Shots
Without fail, everyone loves a good twilight shot. There’s just something about a gorgeous sunset-filled sky that can elevate any setting. Paired with the luxurious furnishings of a high-rise property, this twilight view is worth a thousand words (maybe even dollars!). If the conditions aren’t right for sunset when the photos are taken, you can add our virtual twilight service.
Luxury Community Spaces
It’s expected that a high-rise property comes with luxury community spaces for residents to use. Even better if they’re located on a higher floor with great views. Everything about this space tells you what to expect from the individual units. From the luxurious finishes to the clean, polished design, it helps set the standard for the whole building.
3D Tours with Views
We recommend a 3D tour for almost any property, but they’re especially impactful with high-rise listings like this penthouse. The views are more panoramic when viewed by seamlessly moving from room to room rather than broken up in images. Interested buyers can virtually “walk” all through the unit and are more likely to schedule an in-person showing.
Ready to take your high-rise listing marketing to the next level? Schedule your shoot with Square Foot Photography today, and we’ll help you craft the best visuals to make your listings stand out.
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