6 Lakefront Listing Marketing Tips That Make Austin Real Estate Properties Look Amazing

Some lakefront properties may sell themselves, especially around Lake Austin and Lake Travis, but first, you have to get buyers in the door. As local Austin real estate photography experts, we’ve got the top lakefront listing marketing tips to help you sell more. There are specific photography shots we always recommend to showcase luxury properties with lake views and grab potential buyers’ attention. The key is to tap into their mindset and leverage the benefits of lakefront living to build an emotional connection.

Here are the top photography shots for marketing lakefront properties, featuring luxury Austin listings we’ve photographed on Lake Austin and Lake Travis.

The Obvious: Lake Views

The lake-view shot is the non-negotiable photo for all lakefront listings. This is the money shot and what all potential buyers are looking for in a lakefront property. Showing views of the water from the property itself and from nearby areas lets them know exactly what to expect. It’s helpful in establishing the property’s location and proximity to water, whether up on a cliff or at the waterline.

The Underrated: Interiors with Views

Even though we’ve already shown the lake views from the exterior, it’s still important to showcase them from the interior. This is what future residents will see every day, simply by walking around their home. They don’t necessarily need to walk outside to enjoy incredible lake views. Bonus points if there is a community space with great views, too, so they can host more guests or events.

The Eye-Catcher: Drone Shots

Not only is a drone shot an impressive attention-grabber, but it also gives viewers some much-needed perspective. They can see how large the community is, the roadway access, and proximity to the lake and other amenities. We can even add boundary lines and labels to better highlight these features with an Aerial Spotlight Add-On to your photography order.

The Emotional Connection: Lifestyle Shots

Showing off community amenities such as the pool and event spaces is a must for any property. For luxury lakefront properties, you also want buyers to see how they can access the water, from their home all the way to the boat on the lake. Lake Travis and Lake Austin properties typically have incline lifts or outdoor elevators to help get residents and/or supplies down to the water. That’s a huge benefit that should be showcased in your lakefront listings.

The Showstopper: Twilight Shots

Twilight shots are a favorite for a reason. They’re beautiful and tend to invoke an emotional response in potential buyers. They can help buyers imagine themselves relaxing at home after a long day spent at work or on the lake. It’s bringing that outdoor lake lifestyle into the home, and extending their enjoyment of it. Twilight shots are a great way to finish the visual story of “a day in the life” of a lakefront property.

Work with the Local Lake Austin & Lake Travis Photography Experts

If you’re marketing a Lake Austin waterfront home or a Lake Travis property for sale, you want a photographer who understands these markets. Square Foot Photography is a local Austin real estate photography company with extensive experience for all kinds of properties. We know what it takes to capture the best angles and make a listing stand out on the market. Our goal is to impress our clients so we can earn the opportunity to be your long-term marketing partner.

Schedule your next shoot today and take your lakefront listing marketing to the next level! Have questions? Contact us by phone, email, or online chat, and we’ll be happy to talk you through the best services for your listing.