Capturing Craft, Community, and Growth: Inside Our Ongoing Partnership With Hakes Brothers

There’s a certain kind of homebuilder whose work speaks for itself—where craftsmanship, thoughtful design, and a genuine commitment to families shine through in every community they create. That’s Hakes Brothers, a company known for elevating new home construction across Texas, New Mexico, and Kansas City. As their footprint expands, so does their need for consistent, compelling visuals that help tell the story of their work. Square Foot Photography, a professional real estate media company based in Texas, is proud to support that mission through an ongoing partnership built on trust, creativity, and shared values.

Here’s how our collaboration helps elevate the way Hakes Brothers presents their homes to the world.

A Builder With a Story Worth Showcasing

Hakes Brothers began their journey in 2006 when three brothers combined their love of construction, design, and the hardworking people who bring homes to life. What started as a luxury custom home business quickly evolved into a successful semi-custom home model, blending elevated designs with greater accessibility.

Today, they’re the largest homebuilder based in New Mexico, with growing divisions in San Antonio, El Paso, Albuquerque, Las Cruces, the Rio Grande Valley, and Kansas City. More than 6,000 families now live in homes shaped by their commitment to architecture, innovation, and service.

As Marina de Hoyos, Sr. Marketing Coordinator in San Antonio shared, partnering with Square Foot Photography for property photos made an immediate impression:
“Members of our corporate team immediately noticed the difference and had nothing but compliments for the new direction our assets were going.”

That early feedback marked the beginning of a creative relationship that continues to grow.

Bringing Each Home’s Personality to Life

Hakes Brothers designs homes with intention—clean, modern lines, functional layouts, and warm interior finishes that make each property feel inviting and livable. Capturing these details accurately is essential for helping buyers feel connected to a space long before they visit in person.

Square Foot Photography provides the polished ground photos and vertical social videos that highlight the elements Hakes Brothers is known for:

• Architectural balance
• Lifestyle-focused design
• Natural light and visual flow
• Finishes and details that define their brand

Their San Antonio team shared that “Working with SQFT has absolutely benefitted our business,” especially as their divisions rely on consistent visuals to communicate their brand across multiple markets.

Marketing That Moves With the Market

In today’s digital world, the strength of a homebuilder’s marketing can directly impact traffic, leads, and brand perception. For Hakes Brothers, high-performing media is essential—not only for listings but for ongoing campaigns that introduce new communities.

Vertical social media videos have quickly become one of the most effective tools in their strategy. Their team explained:
“The vertical social media videos Square Foot Photography produces have proven to be highly effective for us, consistently generating more leads and achieving higher conversion rates than other forms of content.”

Alongside photography and video, Square Foot Photography also provides virtual sod editing, ensuring exteriors look clean, inviting, and market-ready regardless of construction timelines or seasonal challenges.

A Collaboration Built on Consistency and Exceptional Support

Relationships matter, especially in a fast-paced industry like homebuilding, where schedules shift quickly and communication needs to be seamless. One of the most valuable parts of this partnership has been the dependable support from both Square Foot Photography’s administrative team and their lead San Antonio photographer, Isaac.

Behind the scenes, Joy and Carolina play a crucial role in coordinating each project. From prompt scheduling and clear communication to making sure every detail is accounted for, their organization and customer-first approach help ensure every shoot runs smoothly. Their attentiveness and responsiveness provide the reliability Hakes Brothers needs in a busy market.

On-site, Isaac brings the same level of consistency and care. His attention to detail, understanding of Hakes Brothers’ brand standards, and ability to capture homes with precision have made him an essential part of their visual process.

As their marketing coordinator shared:
“Isaac, Joy, and Carolina are always so wonderful to work with. You have a very special team.”

Together, their combined efforts guarantee that every project receives the same high level of service and quality.

Visual Storytelling That Reflects a Builder’s Vision

Great visuals don’t just show a space—they communicate a lifestyle, a design philosophy, and a brand’s identity. Across dozens of properties in San Antonio, Square Foot Photography has helped showcase Hakes Brothers’ dedication to thoughtful design and customer experience.

From warm living areas to contemporary kitchens, from exterior curb appeal to polished finishes, our imagery brings out the unique character of every home. Combined with vertical highlight videos and virtual sod enhancements, these visuals support both day-to-day marketing needs and long-term branding efforts.

Celebrating a Partnership That Grows With Every Community

Hakes Brothers continues to expand, bringing their signature craftsmanship and client-first approach to more families each year. Square Foot Photography is honored to support their growth through professional media that reflects the beauty and intention behind every home they build.

When a builder invests in thoughtful design, and a photography team is equally committed to capturing it, the result is a visual story that resonates with buyers and strengthens a brand.

If you’re looking to elevate your homes, communities, or projects with high-quality photography and social media-ready videos, contact Square Foot Photography today to schedule your shoot.