5 Insider Tips for Choosing the Right Real Estate Agent

Published On: August 23rd, 2021Categories: Real Estate MarketingLast Updated: October 8th, 202110.1 min read

About the Author: Alex Schnell

real estate agent standing in kitchen

Featured agent in photo: Corey Koif, Keller Williams North Country

Having a trusted agent on your side is imperative for selling your home quickly and for the best offer. But what exactly does your agent do for you? The real estate industry has evolved over the last decade, and now, it’s vital that your agent understands the market, has negotiation skills and is an expert in marketing. Why does all of this matter? Here are just a few reasons.

Commitment to Selling Your Home Fast

From listing to closing, your real estate agent needs to be committed to selling your home fast. They should ask and understand the answers to questions like:

  • Is your dream home available now?
  • Do you need to move for a new job or school?
  • Do you need time to make repairs before putting your home on the market?

They will help you work backward from your move date to optimize your selling time and create a plan for marketing your home to the right buyers.

The Credibility of their Skills

The amount of time and effort your agent puts into marketing is a direct reflection of their professionalism. There are so many marketing avenues available today that your agent needs to be familiar with modern marketing methods, including social media and even leveraging local websites and networks.

Increased Professional Communication

Throughout the process, your agent needs to communicate with you their strategies and the results. Discuss your expectations with your agent and establish goals and how they will be met. This gives you an opportunity to review the plan and the actions taken and make changes whenever necessary.

Essential Real Estate Marketing Strategies

While price is always a critical factor in selling a home, there are other details to consider. For example, the strategy for selling a luxury home over $1 million will be very different than selling a townhome in a condominium community. Here are a few things your agent should understand and utilize in their marketing strategies.

  • Social media: Your agent should have professional social media pages on popular platforms like Facebook and Instagram
  • Social sharing: Your agent should include share buttons so people viewing the listing can easily share it on social media
  • Eye on the competition: A good agent will know what their competitors are doing in the market
  • Lifestyle: The listing needs to include more than the square footage and number of rooms; it should also showcase the lifestyle and community

The Use of Professional Photography

The photographs of your home are a cornerstone of your agent’s marketing strategy. The quality of the photographs will help showcase your home and get it in front of the right people. Cutting corners, such as using cell phone photos, doesn’t inspire confidence. You want your agent to make an investment in the selling process which includes their time and also money for professional photography services.

Do you want to know more about professional photography and marketing for your home? Contact our team at Square Foot Photography today.

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