Virtual Property Tours: What’s the Difference Between Matterport and Zillow Showcase?

Want to add virtual property tours to your real estate listings, but aren’t sure where to start? We’ll walk you through the options of Matterport and Zillow Showcase tours, highlighting the benefits and when to use them. If you want to boost your listings’ appeal and attract more serious buyers (or tenants), then you want to add these to your marketing strategy. Square Foot Photography is here to help, from the initial booking inquiry to the final, high-quality result.

What Can Virtual Property Tours Do for Your Listings?

Virtual property tours are a powerful marketing tool to show prospective buyers and tenants the ins and outs of a property before viewing it in person. They provide an immersive perspective, allowing viewers to get a better sense of the layout. Think of them as virtual open houses!

It’s an opportunity to see properties up close, from anywhere in the world, and be better prepared with questions for the listing agent. This can make a huge difference in the decision-making process, leading to more serious inquiries and in-person showings.

Matterport and Zillow Showcase are two ways to add virtual property tours to your listings. Next, we’ll look at the difference between them and when it’s best to use each.

Matterport Tours

Matterport is an immersive, high-quality 3D virtual tour with interactive floor plans and viewable room dimensions. They not only impress buyers looking for a property, but also sellers when presented as part of your listing package. These tours can easily be shared on social media, websites, or through email and text, broadening your reach and attracting qualified buyers. High-quality photos are a must for every listing, but sometimes they are not enough.

Matterport goes the extra step to provide an up-close look at each room’s dimensions and the flow of walking from room to room. It has multiple functions, including the above floor plan view and the 3D walkthrough mode. Combined, this gives buyers and renters more valuable information with which to make their decisions. A case study with Vacasa found that their bookings went up by 12% due to using Matterport tours.

Zillow Showcase Tours

Zillow Showcase is a 3D tour platform from Zillow that seamlessly integrates with their listings on both desktop and mobile devices. It combines high-quality images, interactive floor plans, and 3D tours all in one, providing multiple ways to view a property.  Viewers can easily click back and forth between the images, floor plan, and 3D tour, highlighting the exact location of each room in the property.

No more jumping back and forth between separate tools to make sense of the layout. It’s much easier to learn everything you need to know in one place, without leaving the webpage. This keeps viewers on your listing longer and is more likely to lead to an in-person showing. ShowingTime found that Zillow Showcase drives, “on average, over 80% more page views, saves, and shares.” 

Add Virtual Property Tours with Square Foot Photography

So, what’s the difference? Well, one is easily compatible with Zillow listings, and one can be posted on any listing site. Both options will elevate your listings and are easily booked with Square Foot Photography!

Matterport tours can be booked on their own and are priced by square footage, starting at $205. The Zillow Showcase is an add-on option to any base package for a flat fee of $135. It includes the 3D tour and interactive floor plan, and is compatible with Zillow 3D Home for non-Showcase listings.

Enhance your real estate listings and attract more interest with virtual property tours! Schedule your Matterport and Zillow Showcase tours with Square Foot Photography today.