2D Floor Plans: Affordable & Effective!
About the Author: Nicole Schnell
Are you looking to showcase your listing property’s layout without spending all of your budget on 3D and video tours? 2D floor plans are an affordable and effective alternative! You can maximize your marketing budget while giving potential buyers and renters a clear understanding of a property’s space. They offer a wealth of benefits that go beyond affordability, too. Here’s why you should consider using 2D floor plans to market your real estate listings.
The Benefits of 2D Floor Plans
Layouts from Above
2D floor plans offer a unique advantage – a bird’s-eye view of the entire property layout. This allows viewers to instantly grasp the flow from room to room and understand how spaces connect. Easy-to-read features like doorways and room dimensions provide additional clarity, helping potential tenants and buyers envision themselves comfortably living in the space.
Affordable Advantage
Compared to 3D tours and videos, 2D floor plans are a more budget-friendly option that still provides great value for your marketing dollar. Our floor plan add-on service is only $65, whereas our 3D Matterport tours start at $195. This allows you to effectively showcase your listings and reach a wider audience without breaking the bank.
Highly Valued
Floor plans are a must-have for any real estate listing. According to a NAR study, nearly 70% of buyers place high value on them in online searches. Including floor plans keeps potential buyers and tenants engaged and coming back for more information, giving you a competitive edge in today’s market.
Faster Decisions
A clear understanding of the property’s layout can help potential renters and buyers make quicker decisions about scheduling a tour. Transparency inspires trustworthiness and confidence in their decision-making process. This translates to more qualified leads in less time for you!
Furniture Planning
2D floor plans can easily be uploaded to a floor planner website to map out different furniture arrangements. Does the bedroom fit a queen or a king-size bed, or will the large sectional sofa fit in the living room? This neat tool allows users to drag and drop furniture into the floor plan to see how things will fit before they move in.
Where to Use Them in Marketing
Expand your marketing reach by including 2D floor plans in various formats. Integrate them seamlessly into your listing images and flyers (both digital and print), and consider promoting them with an interactive floor planner tool. To incentivize them more, you could even offer a discount code or complimentary credit for a paid service within the tool itself. Remember, floor plans provide a valuable layout overview, but actual sizes and dimensions may vary. Always disclose this to maintain transparency and build trust with potential buyers or renters.
Ready to showcase your listings like a pro and attract more qualified leads? Add on 2D floor plans to your next real estate photography order!
*Sizes and dimensions are approximate. Actual may vary.
