How to Seamlessly Organize a Commercial Real Estate Photography Shoot

Published On: June 10th, 2024Categories: Buying and Selling, Commercial Real Estate, Real Estate MarketingLast Updated: May 22nd, 202411.6 min read

About the Author: Nicole Schnell

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Square Foot, Commercial Real Estate Photography - drone view of the pool and surrounding apartment buildings of a multi-family property

Make your commercial property listing stand out with a professional photo shoot! High-quality visuals are crucial for attracting qualified tenants and buyers, whether you’re in a seller’s or buyer’s market. Commercial real estate photography is different from residential when it comes to preparation and presentation. This guide will walk you through the steps for a seamless commercial listing photo shoot, ensuring you capture stunning visuals that showcase your property’s true potential.

Planning is Key to a Successful Listing Photo Shoot

Commercial real estate photography goes best with planning in advance, especially for occupied properties or those in active business use. This ensures a smooth photo shoot and allows you to capture the space in its most marketable condition.

Set Your Goals: Identify the property’s top features you want to highlight, whether it’s a spacious layout, high-end finishings and amenities, or an excellent location. These are the “hooks” you’ll push the most when marketing your listing to maximize its appeal.

Schedule Strategically: Consider the time of day for your photo shoot to get optimal lighting and conditions. Early mornings or evenings often provide the best natural light (there’s nothing like that golden hour!). For drone photography, factor in weather conditions and avoid windy or overcast days.

Prepare the Property: Clean up and declutter, removing any proprietary information and personal items. Make sure there’s proper lighting throughout the space, turning the lights on for night shoots. Consider making minor cosmetic touch-ups for a fresh and polished look if you have the time.

Coordinate with Tenants (if applicable): Communicate the photo shoot schedule with any existing tenants for a smoother process. Politely request they leave the space during that time and move their vehicle if it’s blocking an area that will be photographed.

Attract More Leads with Professional Commercial Real Estate Photography

When you want to attract more qualified tenants and buyers, you need to work with a professional in commercial real estate photography. At Square Foot Photography, we understand what it takes to market commercial listings and are experts at showcasing commercial properties in their best light. Choose from our comprehensive range of services, including high-quality photography, captivating drone footage, and immersive 3D Matterport tours.

Optimize the Photo Shoot Experience for the Best Results

Go beyond captivating photos and elevate your listings to a whole new level. Here are a few extra strategies to maximize the impact of your commercial real estate photography and capture every advantage for your property.

Communicate Clearly: Discuss your vision with the photographer beforehand, sharing your goals, target audience, and any specific shots you have in mind. Be sure they have an on-site contact in case they have any problems accessing the site.

Add Drone Photography: Elevate your commercial listings with breathtaking aerial footage that grabs attention. Drone photography provides a comprehensive view of the property’s location and surrounding area, highlighting its accessibility and proximity to key points of interest.

Add 3D Matterport Tours: Offer potential tenants and buyers an immersive digital experience with a 3D Matterport tour. This innovative technology allows them to explore the property virtually, creating a sense of spatial awareness and enabling confident decisions.

Ready to elevate your commercial listings and attract more qualified leads? Schedule your commercial real estate photography shoot today! Still wondering which services will best suit your property? Contact us and we’ll be happy to talk strategies with you.

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