How Much Does Real Estate Photography Cost? (And Is It Worth It?)
About the Author: Nicole Schnell
Is professional real estate photography worth the investment for your listings? The short answer is yes! Think of it as a strategic investment that can significantly impact a property’s marketability. Professional photography is crucial for showcasing your property’s best features, attracting potential buyers, and fetching a higher sale price. In this blog post, we’ll break down the typical pricing structures and factors that influence the overall real estate photography cost.
Real Estate Photography Pricing Structures
When shopping for real estate photography, several factors influence pricing. Photographer experience, location, services included, and property type all play a role. You might see several ways that individual photographers and photography companies price their services because of this. Here are the most common structures you’ll see:
Square Footage-Based Pricing:
The most common pricing model is based on a property’s square footage, offering a transparent pricing structure. This benefits smaller properties by ensuring the price is proportional to the size. While larger properties may have a higher cost to match their square footage, it’s often matched by the return from a higher sales price.
Flat-Rate Pricing:
Some real estate photographers offer a flat rate for a specific number of images, regardless of the property’s size. This can be beneficial for some properties, but not all, as a flat rate doesn’t always take into account smaller properties or unique layouts.
A La Carte Pricing:
A la carte pricing can be offered separately or in addition to square footage-based or flat-rate pricing. This flexibility allows you to choose individual services, such as standard photography, drone photography, or virtual tours, to truly customize a photography package for each property.
Square Foot’s Real Estate Photography Cost
Square Foot Photography’s pricing is based on square footage for residential ground photography and all 3D Matterport Tours and flat rates for commercial ground photography. We also offer residential drone photography starting at $195 and commercial drone photography starting at $355. Additional a la carte services are available as add-ons to any standard photography order.
Our residential ground photography pricing covers the basics of residential properties with high-quality interior and exterior photos, suitable for any type of property!
Residential Ground Photography
| <1,000 sqft, vacant lots, or exterior only | $125 |
|---|---|
| <2,000 sqft | $195 |
| 2,000-2,999 sqft | $225 |
| 3,000-3,999 sqft | $255 |
| 4,000-4,999 sqft | $285 |
| 5,000+ sqft | Contact Us |
Our pricing for ground photography of commercial properties is a flat rate that includes a comprehensive full-coverage photoshoot. The rate depends on whether the property is a single-tenant building or retail (mini), or a larger multi-family, hotel, office building, or other large property type (standard).
Commercial Ground Photography
| Mini (Up to 15 images) | $255 |
|---|---|
| Standard (40+ images) | $425 |
| Custom Package | Contact Us |
Our 3D Matterport Tour pricing for both residential and commercial properties is based on square footage to ensure you get the maximum value for your dollar, no matter the property size.
| Property Size | Residential 3D Matterport | Commercial 3D Matterport |
|---|---|---|
| <2,000 sqft | $195 | $195 |
| 2,000-2,999 sqft | $225 | $225 |
| 3,000-3,999 sqft | $255 | $255 |
| 4,000-4,999 sqft | $285 | $285 |
| 5,000+ sqft | Contact Us | Contact Us |
Photography Add-On Services
You can select a variety of add-on services to complement your standard photography orders and enhance your listings even further. Residential add-ons range from just $11 per image to $125 for videos, tours, or 10-image packages. You can add drone photography, twilight imaging, 3D tours, floor plans, virtual staging and remodeling, and more.
Commercial property add-ons range from $39 to $205 and include virtual staging and remodeling, lifestyle shots of nearby amenities, twilight images, and drone photography.
Why Choose Square Foot Photography
Now you’ve seen how the real estate photography cost can actually be affordable and increase your return on investment. Why else should you choose us for your real estate listing photography? Our Square Foot Photography Guarantee!
- Quality Assurance: Our photographers are background-checked, extensively trained, and fully insured.
- Timeliness: We prioritize punctuality, ensuring we arrive on time for every appointment. If we’re late by 30 minutes or more, the photo shoot is on us.
- Customer Satisfaction: We’re committed to delivering high-quality images that exceed your expectations. If you’re not 100% satisfied, we’ll re-edit or reshoot them.
- Confidentiality: Your privacy is our priority. We handle all client information with the utmost confidentiality.
- Exceptional Service: Experience first-class customer service from our dedicated team.
Ready to elevate your real estate listings and attract more qualified buyers? Our affordable and high-quality real estate photography services can help you achieve your marketing goals. Schedule a residential or commercial photoshoot today!
Why Commercial Property Listings Need Professional Photos
