How a Highlight Video Boosts Social Media Engagement for Your Residential Listings

Did you know that 80% of consumers are watching videos online every week? And half of them go on to make a purchase because of a video they watched (NAR). That’s a lot of opportunity to turn a consumer into a client. Video content in marketing is nothing new at this point, though, so real estate agents need to get more creative to stand out. That’s why Square Foot Photography crafted our Vertical and Dual-Format Highlight Video add-on services to cater to various online platforms. 

Here’s why a highlight video can be a game-changer for your real estate listings and growing your client base!

The Power of Video in Real Estate Marketing

A high-quality image still has a powerful impact on its own, but video is more likely to stop and keep a user’s attention longer when scrolling online. Video content receives higher engagement on social media, generating 1,200% more shares than static images and text-only content (WordStream). You can tell a more compelling story about a property with a video than with a single photo, creating an emotional connection with potential buyers.

Agents who use video in their listings have reported receiving 403% more inquiries (REsimpli). That’s a huge impact! Plus, “73% of homeowners say they would prefer to list their home with an agent who uses video” (The Close). Whether you’re trying to boost engagement for your listings or attract new clients, a highlight video is a powerful tool for your marketing strategy.

The Residential Vertical Highlight Video Add-On

To capture attention when people are scrolling through Instagram Reels, TikTok, and Facebook Stories, your content needs to be platform-specific. That’s where the Vertical Highlight Video shines. As a short, dynamic, and fast-paced video, it’s designed to hold attention and boost engagement on social media. Unlike a traditional, longer walkthrough video, a highlight video gets straight to the point. This isn’t to say that traditional walkthroughs are obsolete, just that there’s a time and place for everything.

Our Residential Vertical Highlight Video Add-On Service:

• 30-45 second duration
• Full-screen view on mobile
• Captures the best angles
• Designed specifically for social media reels
• Convenient delivery with your standard photos

For an even greater “wow” factor, you can choose to include stunning drone footage to showcase a property’s scale and surroundings.

The Residential Dual-Format Highlight Video Add-On

While vertical video is crucial for social media viewing, a horizontal version is best for other important marketing strategies. That’s why we offer our Dual-Format Highlight Video Add-On, giving you the best of both worlds. It includes the vertical video along with a longer, horizontal version that’s perfect for the MLS, your personal website, or YouTube. The horizontal view allows for wider angles and can fit more of the property in each frame. Getting both formats in a single package ensures a consistent and professional look across all your marketing channels.

Our Residential Dual-Format Highlight Video Add-On Service:

• Includes the vertical video format
• Adds a longer, horizontal version (about 1 to 1.5 minutes)
• Captures the best angles
• Designed for optimal viewing on the MLS, property websites, and YouTube
• Convenient delivery with your standard photos

The longer, horizontal format is the perfect opportunity to feature more extensive drone footage, providing a complete, cinematic overview of the property and its location.

By utilizing a vertical highlight video for social media and a horizontal format for your websites, you can tell a complete visual story that resonates with buyers on every platform. And with the added flexibility of including drone footage, you can ensure your listings are truly unforgettable!

Our highlight video services are an easy, convenient add-on to any standard photography booking. Ready to boost your social media engagement and get your listings seen? Schedule your next shoot with Square Foot Photography today!