Bringing Design to Life: How KDW and High Tech Flooring & Design Showcase Their Craft with Square Foot Photography

Imagine a design studio that goes beyond a simple display of materials – one that offers an immersive experience of possibilities. That’s exactly what KDW and High Tech Flooring & Design created, and Square Foot Photography, a high-quality real estate photography company, was thrilled to capture its essence. Here’s how our partnerships came together to turn a vision into a stunning reality.

Commercial Client Spotlight: KDW

KDW is a full-service commercial design builder based in Texas with 130 years of proven expertise. They’re an innovative team of over 100 in-house professionals dedicated to simplifying the complex design-build process and exceeding client expectations. Their partnership with High Tech Flooring & Design (HTFD) furthers this mission, combining forward-thinking solutions with masterful execution.

Since 1993, HTFD has been the trusted resource for home builders, designers, and remodelers throughout Texas, delivering a seamless, all-in-one approach to flooring and design studio services. Working alongside KDW, they envisioned and developed a cutting-edge, multi-functional space designed to optimize business operations and elevate the client experience.

“The vision behind High Tech Flooring & Design’s studio was to create a centralized headquarters that seamlessly combined their office, warehouse, and showroom into one cohesive space,” explained Landon Wemken, KDW Project Manager. This wasn’t just about functionality; it was about creating a space where clients could truly connect with the materials and be inspired by the design possibilities.

From Concept to Completion

KDW’s expertise in commercial design and development was instrumental in bringing High Tech Flooring & Design’s vision to life. They created a 7,500-square-foot studio to feature over 5,000 flooring selections – that’s no small task. “Designed to facilitate personalized design meetings, the space includes dedicated areas for client consultations to ensure every project meets their specific needs. Custom product displays, thoughtfully designed cabinetry, and specialized lighting create an inviting environment that perfectly showcases HTFD’s capabilities,” said Landon.

The Key to Standing Out in the Market

“What makes this project stand out is how it was designed with intention—not just as a workspace, but as an immersive experience,” Rosemarie Anselmo, HTFD Director of Design, noted. “High Tech Flooring & Design’s studio is a place where inspiration and practicality meet, allowing clients to see, touch, and visualize how different materials and finishes come together in a real setting.”

Landon with KDW echoed this sentiment, stating they love projects that “highlight exceptional craftsmanship and attention to detail. These elements not only enhance the aesthetic appeal but also reflect the quality and longevity of the spaces we build. By incorporating [HTFD’s] own materials and expertise, [their] studio not only serves as a functional space but also as a testament to their offerings.”

At Square Foot Photography, we believe high-quality photography is defined by this concept of intentional design and attention to detail. We craft our images to capture the essence of each project. From lighting and composition to post-processing, every image reflects the quality and craftsmanship of the space, attracting potential clients to visit in person.

The Power of Presentation

High Tech Flooring and Design’s studio is a space where materials and craftsmanship take center stage. KDW considered every detail to present them in the best possible light to enhance the customer experience. That experience goes beyond the studio into their online presence and marketing efforts, too. It’s clear this was a project where “great design deserves great photography,” as Kissy Slaughter, HTFD’s Regional Director of Sales and Marketing, pointed out.

“Professional photos are essential to our marketing efforts because they showcase the quality, craftsmanship, and attention to detail that sets us apart,” Kissy continued. “A strong first impression allows clients to envision the possibilities when working with High Tech Flooring & Design. Not only do these images strengthen our brand and enhance our online presence, they also help us create marketing material that leaves a lasting impression.”

Partnerships That Elevate

“Strong partnerships like ours are essential to success in the commercial design and construction industry,” Landon stated. “Collaboration between trusted teams ensures seamless execution, innovative solutions, and a shared commitment to quality. When companies work together with a common vision, they create spaces that exceed expectations and stand as lasting examples of excellence.”

High Tech Flooring & Design agreed that their partnership is vital to bringing their visions to life. “[KDW’s] construction expertise, combined with our deep understanding of materials and design, allowed us to create a space that is both functional and beautiful. A successful project is built on trust, collaboration, and a shared commitment to excellence—and that’s exactly what made this partnership work,” said Rosemarie.

Storytelling Through Imagery

Just as high-quality flooring and design are about creating beautiful, lasting spaces, high-quality visuals allow potential customers to see the possibilities before they step foot inside. Square Foot Photography’s expertise in capturing the nuances of design and craftsmanship allowed us to tell the story of this exceptional studio through compelling imagery.

See the difference a valuable photography partner can make when showcasing a massive project like the one between KDW and HTFD. We used commercial ground photos and commercial drone photos to bring their work to life in the 2D world.

Ultimately, this project showcases the power of quality partnerships and presentation. “In an industry where aesthetics matter, investing in high-quality professional imagery ensures that our visual identity is presented with the same level of care and attention to detail that we bring to every project,” Kissy concluded.

Square Foot Photography is honored to have played a part in this collaborative effort, capturing the essence of a space that truly brings design to life. If you’re looking to elevate your projects with high-quality photography and build strong partnerships, contact us today to schedule your shoot!