Are Real Estate Listing Videos Still Popular in 2026? What Agents Need to Know

In the ever-evolving real estate market, video marketing remains a cornerstone of successful listings. Even in 2026, real estate listing videos continue to captivate buyers and give agents an edge in showcasing properties. But with new technologies and shifting consumer behaviors, it’s crucial to understand which video styles resonate most and how to leverage them effectively. We’ll show you which styles work best for residential and commercial properties, as well as the trends you should use to maximize visibility.

Why Real Estate Listing Videos Still Matter in 2026

Video content continues to capture attention and dominate online engagement. Buyers crave immersive, engaging experiences that photos alone can’t provide. Listing videos offer a storytelling format that highlights a property’s best features, layout flow, and ambiance — all in under a minute or two. Additionally, videos perform exceptionally well on social media platforms, real estate portals, and agent websites, boosting visibility and lead generation.

Our 2026 Video Packages Tailored for Your Needs

To help agents stay ahead in competitive markets, we offer specialized video packages designed for both residential and commercial properties, embracing the latest formats and trends. They’re designed to maximize impact across platforms, offering both vertical and horizontal formats.

Residential Vertical Highlight Video or Dual-Format Video

Vertical videos have surged in popularity thanks to mobile-focused media like Instagram Reels, TikTok, and Facebook Stories. Our Residential Vertical Highlight Video is crafted to engage viewers scrolling on their phones, showcasing homes with quick, captivating shots optimized for vertical viewing. You can even choose a style for the 30-45 second video, customizing the music, must-have shots, pacing, and personality of the video.

For maximum reach, our Dual-Format Video package includes both vertical and horizontal versions, ensuring your listing looks professional and polished on both mobile and desktop. The horizontal video is about 1 to 1.5 minutes long, perfect for websites, MLS, or YouTube. This flexibility lets you share videos across all channels seamlessly.

You may also add drone footage to vertical or horizontal videos for an additional fee.

Commercial Horizontal Highlight Video or Dual-Format Video

Commercial listings benefit from wider, horizontal framing that captures expansive office spaces, retail layouts, and industrial features. This is why our commercial real estate listing videos focus on horizontal format first. It’s better to emphasize the elements that prospective tenants or buyers care most about. You’ll get up to 1.5 minutes of footage, ideal for presentations, email marketing, and websites like LinkedIn, YouTube, and the MLS.

The Commercial Dual-Format Video package again offers versatility, this time by including vertical video ideal for social media. Having both horizontal and vertical formats ensures commercial properties get maximum exposure across all platforms. As with the residential packages, you can also customize the music, must-have shots, pacing, and personality of the commercial videos.

You may also add drone footage to horizontal or vertical videos for an additional fee.

Listing Video Trends Agents Should Embrace in 2026

Here are some of the top trends for real estate listing videos this year that every agent should embrace in their marketing strategy:

📱 Mobile-Optimized Content: Vertical videos dominate social media feeds, so optimizing for mobile is essential. While most smartphones can rotate for horizontal videos, the vertical format is easier to swipe through quickly.

⏱️ Short and Sweet: Attention spans are shorter as technology and options grow, especially in a competitive market. Highlight videos that are under 60 seconds perform the best.

📖 Storytelling: Videos that tell a story about the lifestyle and neighborhood connect with viewers emotionally. This is more likely to spark long-term engagement and convert an online viewer to an in-person one.

🔀 Dual-Format Delivery: Offering both vertical and horizontal versions ensures videos perform well across all platforms. This is key for maximizing visibility and increasing the chances of multiple offers.

𖥂 Drone and Walkthrough Mix: Combining aerial shots with interior walkthroughs creates a compelling and comprehensive narrative. Homes with aerial footage are reported to sell up to 68% faster, according to the National Association of Realtors (NAR).

Why Choose Square Foot Photography for Your Listing Videos?

The Square Foot Photography team brings deep real estate marketing knowledge, technical expertise, and creative vision to every project. We understand how to craft listing videos that not only look beautiful but also convert viewers into leads. With flexible packages tailored for residential and commercial needs, we help agents elevate their listings and stay ahead in a competitive market.

Ready to elevate your listings with professional videos this year? Contact us today to learn more about our Residential and Commercial Real Estate Listing Video Packages and see samples of our recent work. Let’s create content that captures attention and closes deals!