Leading Texas Multifamily Brokerage IPA Partners with Square Foot Photography to Bring Listings to Market Faster and Showcase Assets at Their Best

When an industry leader like Institutional Property Advisors (IPA) seeks a photography partner, they look for more than just great photos. They need a team that understands the nuances of multifamily property marketing, delivers consistent quality, and operates with seamless efficiency. Square Foot Photography, a real estate photography company, is proud to be that and more. Let’s explore how our collaboration brings exceptional properties to market faster and more effectively.

Commercial Client Spotlight: Institutional Property Advisors (IPA)

IPA Texas is a leading commercial real estate services firm working with clients across Texas and surrounding states. They’ve been advising investors since 1971, managing risks and identifying strategies to maximize revenue for multifamily owners and sellers. IPA Texas has a reputation as an industry leader and sold more apartments than any other team in Texas last year.

So, it’s no surprise they look for quality real estate photography services to match. We’re proud to be a valued partner, showcasing properties in the best light to help meet their clients’ goals.

Real Estate Marketing That Captivates

In the competitive world of multifamily real estate, high-quality marketing isn’t just a luxury—it’s a necessity. “Buyers are inundated with marketing materials from brokers,” explains Lance Phillips, Business Operations Manager at IPA. To truly shine and command attention, “high-quality visuals are essential. Captivating images create an immediate impact, drive engagement, and help listings stand out, ultimately increasing interest and attracting the right buyers faster.”

The Key to Standing Out

Achieving this visual impact means capturing the full picture, starting with high-quality ground photography to showcase every detail, from unit interiors to desirable community amenities. Drone imagery provides invaluable aerial perspectives, giving investors a comprehensive understanding of the property’s scale, location, and unique selling points, including neighborhood appeal.

To round out the picture, twilight imagery adds an extra layer of visual appeal, highlighting architectural features and the surrounding area in a way that creates a lasting impression. In a market saturated with options, impactful visuals like these are the key to capturing attention and driving conversions.

Valued Partners in Real Estate Marketing

For IPA, effective marketing hinges on efficiency, quality, and consistency. “It is very important to have a reliable, ‘one-stop shop’ for listings across Texas,” says Phillips. Square Foot Photography provides precisely that, offering “seamless scheduling and quick turnaround times.” This allows IPA to promptly get photographers on-site for new listings, ensuring properties are marketed “effectively, efficiently, and in line with client expectations.” 

With IPA’s frequent listings, having a trusted photography partner means maintaining a consistent brand image across all listings without compromising the high-quality visuals crucial for attracting investors. We help them streamline the marketing process and allow them to focus on what they do best: connecting buyers and sellers.

See the Difference: Featured IPA Listings

See the difference a valuable photography partner can make with these featured IPA listings. In these examples, we’ve used commercial ground photos, drone photography, and twilight images to showcase these multifamily properties at their best.

Square Foot Photography is more than just a photography service; we’re a strategic partner for real estate professionals like IPA. We understand the importance of impactful visuals and are committed to delivering exceptional quality and service. Let us help you elevate your listings and achieve your marketing goals. Contact us today to discuss your next project!