6 Ways to Use Residential Drone Photography to Market Listings

Residential drone photography is an underutilized tool in marketing homes for sale or lease. While more commonly used for commercial properties, there are many benefits to using drone photography for your residential listings, too. Drone images are often attention-grabbing and allow viewers to get a fuller perspective than what can be shown from the ground. 

Here are six ways our residential drone photography services can be used in your listing marketing strategy.

The Views

The number one thing drone photography is probably known for is showing off the view. If a property has a fantastic view of downtown or the surrounding nature, a drone can more easily capture a panoramic shot. Whether it’s a multi-story townhome or a condo unit in a high-rise building, the view is part of the appeal and value of these types of properties.

The Hero Shot

A hero shot is your landing page’s introduction, the front and center image that sets the tone for the entire listing. It captures the essence and most alluring features of a property in a single, stunning shot. Typically (but not always), this is the front of the home. Capturing this by drone provides a unique perspective that can’t be seen from the ground, like this home’s interesting roof and turrets.

Surrounding Areas

Location is very important to discerning buyers, especially with higher-priced and luxury properties. The surrounding area and nearby businesses can make a big difference in the property’s value. Residential drone photography with an aerial spotlight shows the full view of the listing property and nearby places of interest, such as lakes, sports arenas, shopping centers, and more.

Property Amenities

This top-down view of the backyard allows all the outdoor amenities of the home to be clearly shown in one shot. The pool and both patio spaces are more visible than they would be from the ground, where it’s trickier to get the right angle. An aerial perspective also helps to show the relative size and scale of the amenities in relation to the home.

Nearby Roadways

Another great use for residential drone photography is with properties located near a major roadway. This is highly appealing for commuters and others who frequently need to access the highway. An aerial shot with a drone can show the distance between the home and the roadway, even if it’s set further back in the neighborhood.

Lot Size & Boundaries

One of the most frequent uses of residential drone photography is a top-down view that showcases the whole lot. This is great for understanding the lot size and the property’s boundaries. This can help to separate it from the neighboring properties and minimize any confusion about what is included.

Book residential drone photography services with Square Foot Photography today! Whether you’re marketing a single-family home, tiny home, ranch, townhome, or high-rise condo unit, we’ll help your listing stand out on the market.