6 Ways to Successfully List & Sell a Home During the Holidays

As the holidays approach, real estate agents face a unique set of challenges and opportunities when trying to sell homes. There’s typically more inclement weather and busier work-life schedules, but also less competition in the market and increased buyer motivation. When it’s cold and gloomy outside, a cozy, warm home is a beacon of light to hopeful buyers searching for their own home for the holidays. Infuse your listing and marketing efforts with the enchanting spirit of the winter season. We’ll guide you through six effective strategies to help your client list and sell their home during the holidays.

Declutter First

When adding holiday décor to a home, especially one about to go on the market, it’s best to declutter first. The general rule of design here is “one in, one out,” which means removing one item for each new item added. There’s no need to swap out all the décor in a strict 1:1 ratio, but it’s an excellent guideline to avoid using too much in one area.

Decorate Mindfully

In addition to not overdoing the holiday decorations, it’s crucial to be mindful of the pieces you choose. Stick with décor that’s personally meaningful, keeping in mind that buyers and renters may have different preferences and cultural traditions. Check out our blog for 7 ways to decorate a home during the winter holidays in a balanced, sustainable, and thoughtful way.

Hire Professional Photography

Elevate your listings and marketing materials with Square Foot Photography’s services to capture the home in all its holiday glory. Our photographers are highly skilled in lighting and staging techniques, ensuring the best shots both in daylight and in the cozy glow of holiday lights at night. We’ll help you showcase the warm, inviting atmosphere that makes the house a home.

Create Themed Listing Descriptions

Infuse your listing descriptions with the holiday spirit, and feel free to be more playful (although still professional). Paint a vivid picture with words, describing a cozy evening spent cooking in the kitchen before curling up by the warm fireplace. Capture the essence of spending the holidays in the home, appealing to those warm and cozy feelings buyers are seeking.

Host Holiday Open Houses

Host holiday-themed open houses with hot cider, cocoa, gingerbread cookies, and other festive treats for a warm and welcoming ambiance. Consider co-hosting with a staging company for a polished, professionally curated holiday look. The partnership enhances the visual appeal of the home and increases the marketing benefits by cross-promoting the event.

Work With the Weather

Winter brings some challenges, including limited daylight hours and less-than-ideal weather conditions. Strategically plan showing times and open houses around poor weather, such as cold rain or snow, so potential buyers aren’t deterred from attending. When it’s unavoidable, display well-lit, professional photos that showcase the home in its best lighting conditions.

Don’t be discouraged this winter by gloomy weather or quieter business days. Find joy in the holiday spirit and bring that cheer to your sales activities. Whether decluttering, decorating mindfully, or crafting themed events and marketing, these strategies empower you to highlight the home’s charm and make a lasting impression on potential buyers. This season is about family, togetherness, and creating lasting memories. Tap into these core feelings, and you’re sure to help your client sell their home during the holiday season!