6 Real Estate Photography Myths Debunked: What Really Matters
About the Author: Nicole Schnell
In real estate, photography is crucial in capturing a property’s best attributes and attracting potential buyers (or renters). It seems simple, right? However, there are many real estate photography myths and misconceptions that lead to ineffective marketing strategies. If you identify with any of these, you may find yourself working harder to market your listings with fewer results. We’ll dispel some common myths and explain what truly matters when capturing stunning real estate photos. After this, you’ll feel empowered to take your listings to the next level and expect better results!
Myth #1: More Photos Are Always Better
The goal is to showcase a property’s best, most important features, but overwhelming buyers with too many photos is counterproductive. It can be tempting to walk through the property and just snap away at everything you see. Instead, focus on capturing high-quality images and only show multiple angles of a room when more context is needed. A well-curated selection will create a more engaging experience and encourage people to view more of the property in person.
Myth #2: You Only Need Interior Photos
Don’t overlook the exterior of a property in your listings! Outdoor spaces can significantly enhance a property’s appeal, whether it’s a lush garden, a sparkling pool, a play area for kids and pets, or simply a peaceful retreat for relaxation. Capture both interior and exterior shots to provide a complete picture of the property’s potential and leave no marketing stone unturned. This comprehensive approach will attract a wider range of buyers and increase your chances of a faster sale.
Myth #3: Natural Light is Always Best
While natural light is ideal, artificial lighting can be a powerful tool for highlighting specific features and creating a desired ambiance. Use soft, diffused lighting to avoid harsh shadows and create a warm and inviting atmosphere. For example, spotlights can accentuate architectural details, and string lights can create a cozy outdoor living space. After all, the new residents will be there at times when there isn’t any natural light, such as at night or on overcast days.
Myth #4: Any Camera Will Do
Similar to walking through a property and snapping random photos of everything, you don’t want to use just any camera. High-quality photos are produced with professional equipment, from the camera itself to the lenses used. This is why it’s so important to consider hiring a professional real estate photographer to capture your photos. Not only do they have an eye for angles and a property’s marketing potential, but they also have the necessary equipment to produce the best results.
Myth #5: Staging is Only for High-End Properties
Vacant or outdated properties may be missing out on their full marketing potential, but is it worth the cost of staging? Yes! Staging can enhance the appeal of any property, regardless of its price point. Strategically placing furniture and decor creates inviting and welcoming spaces that resonate with potential buyers. It showcases how they could live in the property and utilize its full potential as their home. A great way to do this in an easy, affordable way is by virtually staging your listing photos.
Myth #6: Professional Photography is Too Expensive
One of the biggest real estate photography myths might be that it’s too expensive and not worth it unless the property is at a high price point. But it’s a strategic investment that significantly impacts your listing’s marketability, attracting more serious buyers and leading to faster sales and higher offers. Professionals possess the expertise to utilize lighting and post-editing techniques that create inviting and visually appealing images that stand out.
Remember, online listings heavily influence potential buyers’ decisions. By investing in professional photography, you’re ensuring your property makes a lasting impression and attracts qualified leads.
By understanding these common real estate photography myths and focusing on what truly matters, you can get captivating visuals that attract potential buyers and drive more sales. At Square Foot Photography, we’re committed to delivering high-quality images that showcase your listing’s best features and help you achieve your marketing goals!
Ready to see better results in your real estate business? Schedule a professional shoot today and get high-quality, edited photos back the next day (Monday through Saturday)!
