3 Essential Commercial Real Estate Marketing Tools
About the Author: Nicole Schnell
In the competitive world of commercial real estate, securing qualified buyers or tenants quickly is crucial. Busy decision-makers often rely heavily on online listings to narrow down their options. That’s where commercial real estate marketing tools come in. You can use various strategies to showcase your property’s unique selling points, attract the right buyers and tenants, and ultimately secure the best price.
At Square Foot Photography, we specialize in some of the most powerful tools for your marketing strategy. We can help you create a compelling online presence that grabs attention, creates a lasting impression, and helps you lease or sell your property faster. Here’s what you need to know!
Essential Commercial Real Estate Marketing Tools
Digital marketing has been around the industry for years, but it reached new heights in 2020 and became a necessity for commercial real estate. The majority of commercial buyers now start their search online and are heavily impacted by high-quality visuals in their decision-making process. It isn’t enough anymore to have a few photos and a decent listing description. High-quality photography, drone photography, and virtual tours are capturing more and more interest from searching buyers.
High-Quality Photography
Professional photography showcases your property in its best light, capturing not just the layout but also the unique selling points that will resonate with buyers. Our expertise in lighting, composition, and editing for commercial spaces ensures your photos are polished, professional, and truly captivating. Creating an emotional connection with viewers in this way is a powerful tool for attracting qualified leads and securing a faster sale.
Drone Photography
Drone photography offers breathtaking aerial footage and a unique perspective of the complete picture of your property. It effectively conveys the scale, location, and surrounding area, which is crucial for commercial properties where proximity to highways, amenities, and public transportation are key selling points. We skillfully utilize drone photography to showcase these features and create stunning visuals that add value to your commercial listings.
3D Matterport Tours
Transform your listings into immersive experiences with our 3D Matterport tours. They provide a detailed view of the layout, design, and features, allowing potential tenants and buyers to explore the property virtually. This is particularly valuable for commercial properties, where spatial awareness is crucial. 3D tours also eliminate geographical barriers and attract a wider pool of qualified leads, including out-of-towners.
Optimize Your Marketing Mix
Don’t just use commercial real estate marketing tools in your property listings. Leverage these high-quality visuals across social media, email marketing, property websites, and more. Some may be better suited for specific mediums – for example, video tours perform exceptionally well on social media. A cohesive strategy that uses the power of all these tools maximizes your impact. Attract a wider audience, generate more qualified leads, and ultimately secure higher-priced sales or leases.
Square Foot Photography is ready to help you achieve your commercial real estate marketing goals. Schedule a shoot today to elevate your listings and maximize their potential!
